Charity retail events are really effective because then you get customers that really care for the cause and maybe new to your brand. But it's how Taylor Stitch uses crowdfunding that helps them stand out. It was named National Treasures, and it featured 220 life-size cartoon displays by Paul Thurlby in storefront windows. Invite your audience to find out which perfume, pair of shoes, handbag, or coat best suits their style and personality. Add a few more activities to make customers feel engaged with each other, and it will be a successful event. For instance, if you are a cosmetics brand, you can reach out to top influencers in the beauty industry and hire them for a workshop session that teaches attendees how to use your products to create different looks. Bring in some models or better yet, ask your customers to participate. Jenny Berg January 29, 2014 Luxury fashion brands ignite a sense of fantasy in consumers and event planners alike. Pop some champagne, decorate your store, and get in a festive mood. Image via Instagram. Thats what Justice, an apparel store for girls and tweens did last year. 7 Ways Events Can Help Grow Your Fashion Brand In Event Promotion, Fashion Design, Fashion Features, Fashion Marketing Tips, Retail & Sales, Trade Shows by Melissa Shea Every designer wants the same thing for a buyer from a large department store to miraculously appear and order their latest collection. In a nutshell, this is an event that is dedicated to creating an identity for your brand and putting your name on everybodys lips. Were always writing about Nike on the blog, and with a back catalogue that reflects its strong brand identity, theres a good reason why. To give guests this exact feel, UA created a gigantic geodesic dome where its visitors could try out UA HOVR shoes on treadmills. Here are some event ideas that you could implement for your store. Fashion shows are held every season, with the SpringSummer and FallWinter seasons being the most popular. For best results, partner with another brand or vendor to make it happen. . By leveraging the exclusivity of the occasion, you can use the event to pique interest. Small or independent fashion brands need strong marketing plans and strategies in order to gain footing in a saturated industry. We hate SPAM and promise to keep your email address safe. Shopify POS has all the tools to help you convert more store visits into sales and grow revenue. Over 40% of consumers feel they become more loyal to brands after attending their events and experiences. After the experience, each visitor was handed one of the unique goody bags. Use any smartphone or tablet to process returns and exchanges, accept payments, and check out customers wherever they are. Talia. Never underestimate the power of communities, particularly in todays retail landscape. When implemented correctly, in-store events and activities give people a compelling reason to head to your store. Aside from raising the prestige of your brand, luxury items are great for boosting your event revenue! Strategic planning for fashion events. Because after all, whats life without the finer things? Whether or not the clothes are wearable well, thats beside the point. People are emotionally connected with charities, and when you support causes they most believe in, they relate with your brand personally. Check out our free ebook,Retail Survival of the Fittest. Have a Contest or Giveaway. . Go mobile - Mobile pop up boutiques are all the rage. During or after the Fashion Week,create a battle to make your articles less static. Todays consumers are expecting more and more fun and personalised experiences when they interact with their favourite style brands. It was a week-long event, featuring its makeup and skincare brand and including a skincare consultation with an esthetician, a makeup tutorial with a pro makeup artist, and a manicure with a professional manicurist. As our social media numbers trended up, we also saw more folks joining our weekly runs which was great!. Lecture events Lecture events are great for tackling issues related to your brand. Pink pillows, pink blankets. Set up a "pop-in" shop. From reliable classics to some unique ideas your attendees wont have seen before! With numerous brands pulling off in-store events, here are our three favorite picks. However, before you can decide which strategies to use, there is one lesser known decision that needs to be made first that shouldnt be taken for granteddeciding on the perfect event idea that fits well with your brand. 10. This is a great initiative if youre looking to showcase new products that cant really be modeled on the runway. The answers to these questions will help you decide on the nature of your event. But it's no easy mission. But branded hashtags aren't limited to using your brand's name in hashtags. Survivor's Guide to the Retail Apocalypse. Also, they can bring more people to your event by simply spreading the word amongst friends and family. How to automate or streamline repetitive tasks so you can be more productive and focus on serving your customers and growing your business. Tell me about your role what does a typical day look like for you? Once the class is done, the associates distribute product samples and send people on their way. In addition to strengthening their community, these events also fueled the growth of their business. Each season, brands must plan the vigorous marketing and communication campaigns required to achieve visibility, meet sales forecasts and cultivate customer loyalty, all while they are also readying to ready collections for market, and all at a notoriously demanding pace. If youre connected to experts or influencers in your niche, invite them to share their knowledge with your community. Get your audience involved to create a community around your brand. You can even hold a sale while youre at it! Retro Walk. , they had a special meet-and-greet opportunity with Harpers Bazaar editor in chief Glenda Bailey and fashion designer Jeremy Scott. For example, a fashion blogger that takes photos in a cool pair of shoes and then tags the shoe company has provided UGC for the shoe company. Unfortunately, customers become more suspicious of brands that scream the loudest. ran its Saks IT List Townhouse for New York Fashion Week. Get in though with that author or artist (or their publicist) and see if theyd be willing to come in. Create Giveaways . If you have a large store, then having temporary pop-in shops could spruce up your location. For content inquiries contact[emailprotected]. These days retail brands are discovering new and innovative ways to engage with customers. 2015s Better for It campaign is one of the most memorable in recent years. Travel and lifestyle brand Away implemented this recently when they brought in experts in their stores to talk about ancient divination practices. Social media is the natural environment for fashion brands. No fluff. Eventbrite Boost makes it easy to promote your event across a range of social media sites, maximizing your event's reach. Sportswear Trading. Meet-ups or hobbyist groups aim to create both a recurring set of events supporting your industry and a community comprising your target audience. For its spring/ summer campaign in 2017, Ted Baker pushed the boundaries even further with Keeping up with the Bakers an eight-part sitcom that played out episodically over Instagram. Check out our recap:https://t.co/1vop7xqZrj #AD #LiveJustice #WeAreJustice #BacktoSchool #JusticeRunway pic.twitter.com/QVyPwgUl3t, Reesa Lewandowski (@mommalewsblog) July 26, 2018. With its beautiful design and superb attention to detail, it entices visitors to get lost in its world of illustration. Pace created the Pace Run Club, where members go out together and participate in running events in different parts of Australia. "We design new products. Fan meeting events are becoming popular and can help your brand big time, especially if you partner with the right people. Once you have a solid idea of the type of event you want to host, your next step is strategizing how to market the event. January 5, 2022. we've got some last-minute ideas to help you market your local business and build your brand. Get in touch and our team will be happy to help. While these big brands have big budgets, you can still take inspiration from the type of events they hold and some of the awesome creativity on show. Almost there: please enter your email below to gain instant access. The Predictable Style. PRO TIP: Want to create beautifully branded emails to promote your next product launch? Green brands love to have these events so that they can bring in speakers (or a person from the brand itself) to talk about environmental issues and how their products can help contribute to solving these issues. Mugs: Mugs are crucial event merchandise because some people just like collecting them. Bobbi Brown hosted a three-day event in New York City and invited beauty and lifestyle influencers. Skills: Fashion design and garment construction Trend research and analysis Branding and marketing for fashion businesses Retail merchandising and sales Fashion business strategy and planning Fashion event planning and coordination Digital marketing and social media for fashion brands Adobe Creative Suite (Photoshop, Illustrator, InDesign)<br><br>Strengths:<br><br>Creativity: A passion for . You might organize an event to demonstrate your process, from extracting the color to making store-ready clothes. give people a compelling reason to head to your store. Score major deals on your fave NEW PINK! You want brands that complement your business in one way or the other. If youre selling these types of products, show them off through services and samples in-store. Remember, your brand matters, so presenting your brand and shaping how you want your target customers to see you as an authority brand can bring significant growth to your business. Add an event to your Facebook page, including the required information for the event. A theme sums up your event in a couple of words. But the event industry is going through radical changes, from the advent of hybrid events to gamification and more. Organize Giveaways on Instagram. Topics vary from makeup techniques to skincare, and more. Remember to keep your charity events simple. Creating a unique and memorable experience that leaves the guests awestruck is part of the goal of a successful retail event. This theme is all about emulating Barbie's signature hue and retro vibe. This event idea is suitable for gaming and gadget companies aiming to introduce new products to the market. Fashion marketing campaigns tend to be creative, sometimes controversial, but always at the forefront of whats cool. With that in mind, you can use your pop-up shop to provide a unique, immersive environment. For example, when Liane Moriarty published her book, Nine Perfect Strangers, in 2018, she went on a book tour where she headed to various bookstores to talk about her new book and sign copies. 8. By thinking outside of the mobile "box" and opening up a stationary Pop-Up Store, TopShelf gained a steady, loyal customer base. Follow these four steps to plan a stellar event. As for some different tips on how to pull off this type of event, heres a. Encourage them to create content based on your brand products or values to foster engagement. Consumers are enjoying in-store shopping now more than ever before. Collaborations with big magazines such as "Corriere", "Grazia", and "Cosmopolitan" opened the doors of the fashion world and helped ImpulseMag gather more attention. Utilise Instagram Reels 1. There are higher chances they will attend because theyre warm to your brand and an existing customer. But why, firstly, why go to the bother of producing event merchandise? The pictures were gathered in a gallery that linked user-generated content to ASOS e-commerce (through links to buy the featured items). Copyright qualifio.com. The next time you want to showcase your new or seasonal items, consider letting your customers model those outfits for your brand. You get the chance to form lasting relationships well beyond emails and social media posts. In-store events are an excellent way to create a community of consumers for your brand, focus on creating connections, and provide brands with an opportunity to promote their products to a broader set of audiences without hard selling. For example, during Fairtrade Month in October 2018, West Elm hosted a workshop series where guests could make coasters using felt balls that fair trade artisans handcrafted at Everest Fashion. Get your marketing red carpet ready by: In case you want to know more about how to create a successful marketing campaign, we explain it to you in the link. Connect with them and invite them to your store. I know some friends who would be happy to attend an event like this, especially if its a brand they love. Luckily for you, Ive had my fair share of event branding invites, and Im going to share with you the ten event ideas that will help raise brand awareness. The Everygirl is an online resource geared toward Millennial, career-driven women. Shopify POS has everything you need to sell in person, backed by everything you need to sell online. You crowd fund them and save 20%. Such an event resulted in more sales, promotion on social media, and people in their store. A fashion week is a fashion industry event, lasting approximately one week, which allows fashion designers, brands or "houses" to display their latest collections in runway shows and buyers and the media to take a look at the latest trends. 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